OBJECTIVES
Objectives answer the question – where do you want to go? what do we want to achieve?
 Ambitious, qualitative, exciting, directional and actionable by the team or individual.
 Objectives can be Committed or Aspirational and start with action verbs.
 Objectives can be set for a year and then for every quarter.
 There are no more than 3 to 5 Objectives for a year or a quarter.
 Objectives could revolve around core factors like Customer, Performance, Revenue, Engagement or Growth.

KEY RESULTS
 Key results answer the question – how will we measure our success? how do we know we are getting there?
 Key Results are quantitative, measurable and difficult but not impossible.
 Key results can be attached to both Committed as well as Aspirational Objectives.
 They are KPIs with targets and contain measures that are time-bound.
 There are no more than 3 to 5 KRs for each objective.
 KRs can be monetary, people based, progress based, percentage based, grade based, or stage/phase based.

INITIATIVES
 Initiatives answer the question – what do we do to get there?
 Initiatives are activities that you undertake that is necessary to achieve a Key Result.
 They are within your circle of influence.
 You need at least 1 initiative for each Key Result.