OKR – Examples of good Objectives

95% Employees cannot name the top objectives of their company (Source – Robert Kaplan). Being clear about where you are going is one part of the challenge, communicating this to your people is the other. Employees need to know how their contributions are adding up to the company bottom-lines. This is the strongest source of inspiration and motivation for people at the workplace.
Inculcating a culture of transparency in objective setting and helping people align to the overall goals of your organisation is a good starting point for organisational success.
Here are 3 types of Objectives within the realm of OKRs that are often used to define a blueprint of success.

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