OKR Examples
When looking to set OKRs, it’s natural to want examples to ignite the thought process or simply compare yours to OKR Examples.
OKR Example: Sales
Objective
Win in new markets.
Key Results
Achieve Net Sales of $12 Mn
Improve the Cross Sell Ratio by 15%
Average Revenue $275 per Unit Sold
OKR Example: Marketing
Objective
Be the brand leader in the category.
Key Results
Increase Share of Market from 25% to 40%
Improve Top of Mind from 40% to 65%
Reduce Cost of Customer Acquisition by 10%
OKR Example: Finance
Objective
Make our company most profitable, ever.
Key Results
Improve Margin from 35% to 45%
Reduce Operating Expense Ratio from 80% to 70%
Decrease COC (Cost of Capital) by 10%
OKR Example: Chief of Staff
Objective
Make OKRs adoption simple and results orientated
Key Results
100% OKRs are being planned before the start of each Quarter
100% Software queries are resolved within 24 Hours
100% Adherence to Cadence Review Schedule
OKR Example: Digital Marketing
Objective
To Transform how digital marketing is done in the industry.
Key Results
Improve Return on Advertising Spends (RoAS) by 45%
Improve Average Time to Conversion from 12 Days to 2 Days
Reduce Cost Per Lead from $10 to $2
OKR Example: IT
Objective
To provide the most stable and profitable IT support.
Key Results
Reduce Server Downtime from 12 Hours to 3 Hours
Grow IT ROI from 20% to 35%
Improve IT Costs to Revenue Ratio by 25%
OKR Example: Procurement
Objective
Provide the most productive procurement solutions to our company.
Key Results
Improve Supplier Availability from 75% to 100%
Reduce Partner Defect Rate from 20% to 5%
Reduce PO Cycle Time from 30 Days to 2 Days
OKR Example: Supply Chain
Objective
Become the industry leader in Supply Chain & Logistics.
Key Results
Reduce Shipping Time from 7 Days to 1 Day
Improve Inventory Turnover Ratio from 5 to 8
Increase Order Accuracy from 85% to 95%
OKR Example: R&D
Objective
Win the R&D 100 Award this year.
Key Results
Reduce Carbon Footprint by 50%
Use green technology for 75% of all products
Reduce time to market from 90 Days to 30 Days
OKR Example: Legal
Objective
Be the role model Legal function across the industry
Key Results
Reduce cost per litigation by 50%
Achieve a score of 90% on Legallense
Reduce Vendor Contract Time from 30 Days to 7 Days
OKR Example: Product
Objective
Be the most loved/used app on the planet.
Key Results
Increase Registered Users from 100m to 150m
Improve Monthly Active Users from 90m to 120m
Reduce App Crashes to 2%
OKR Example: Customer Success
Objective
Provide a world class customer experience
Key Results
Improve NPS from 60 to 70
Reduce First Time Resolution from 2 Days to 10 mins
Improve Customer Effort Score from 4 to 7
OKR Example: Engineering
Objective
Provide the most efficient & effective engineering solutions to teams
Key Results
Improve Development Cycle Time from 90 Days to 30 Days
Reduce bugs / line of code by 80%
Reduce Development Cost by 40%
OKR Example: User Interface (UI)
Objective
To create user-friendly interfaces that 'wow' our customers
Key Results
Improve NPS from 65 to 75
Improve System Usability Score from 68 to 80
Reduce Error Rate in Tasks by 50%
OKR Example: Startup
Objective
Create a winning platform
Key Results
Reduce Burn Rate from 2X to 1X
Achieve Growth Rate of 150%
Improve Lead Velocity Rate from 20% to 55%
OKR Example: Corporate HR
Objective
To be the employer of choice in the given industry.
Key Results
Improve Employee Engagement Score from 75% to 85%
Increase Employee Retention Rate from 45% to 70%
Achieve Diversity Ratio (M:F) of 50:50
OKR Example: Emp. Engagement
Objective
To create the most engaged workforce in the industry
Key Results
Improve Employee NPS from 6 to 8
100% OKR Implementation across all teams
Reduce Average Voluntary Employee Attrition from 20% to 5%
OKR Example: DE&I
Objective
Win the CODiE Award for Best Diversity and Inclusion Team
Key Results
Achieve 50% Diversity from Monitored Group at Leadership Level
Achieve 1:1 Ratio for Rewards for Monitored Members vs. Non-Monitored Members
Annual Target of 100% Training & Development Opportunities provided to Diverse Monitored groups
OKR Example: Onboarding
Objective
Create a robust employee induction program within the company
Key Results
New Employee Onboarding Score to improve from 80% to 90%
Reduce Early Life Attrition (first 90 Days) from 30% to 5%
Improve Time to Productivity from 30 Days to 15 Days
OKR Example: Talent Acquisition
Objective
To create ‘best-in-class hiring system’ in the industry
Key Results
Improve Time to Fill from 90 Days to 45 Days
Improve Quality of Hire from 65% to 80%
Reduce Cost per hire from USD 2000 to USD 500
OKR Example: MVP
Objective
Launch a successful MVP
Key Results
have 100 weekly active users
Achieve a NPS score above 40
Gain 5 paid customers
Source - Tability
OKR Example: Design (UX)
Objective
Reduce the number of UX issues found in production
Key Results
At least 20 design tests are run every month
UX issues represent fewer than 10% of new bug reports
Enroll 100 users to our early-access program
Source - Tability
OKR Example: Dev Ops
Objective
Improve the sprint planning process
Key Results
Have acceptance criteria defined for at least 90% of the stories in the backlog
Size the backlog items at least 3 days before sprint planning
Achieve the Sprint Goal confidence voting of at least 4
Source - Profit.co
OKR Example: IT Security
Objective
Improve efficiency of vulnerability assessment process
Key Results
Decrease the number of undetected intrusion attempts within a given period from 2% to 0%
Reduce the number of unidentified devices on a network at any point of time from 5 to 0
Reduce the number of spoofing attacks – IP Address Spoofing, DNS Spoofing, HTTPS Spoofing – from 200 to 10 per day
Source - TabilityProfit.co
OKR Example: Telecom Sector
Objective
Expand 5G Coverage across the country
Key Results
Increase network speed from 6 Gbps to 10 Gbps (9Gbps to 18 Gbps)
Increase the number of 5G cellular base station from 20 to 40
Achieve high band 5G coverage of 100 million people
Source - Profit.co
OKR Example: Healthcare
Objective
Increase hospital operational efficiency
Key Results
Increase Average bed occupancy rate from 70% to 80%.
Maintain Gross profit margin at 35%
Increase Medical equipment utilization rate from 80% to 90%
Source - Profit.co
OKR Example: Insurance
Objective
Improve customer retention
Key Results
Decrease the policy lapse ratio from 27% to 10%
Decrease average customer churn rate from 8% to 4%
Invite 50 long term clients to a customer appreciation dinner
Source - Profit.co
OKR Example: Banking
Objective
Improve Branch Performance
Key Results
Maintain average transactions processed per teller hour work at 10
Maintain average retail branch lobby wait time at no more than 5 minutes
Decrease cost per teller transaction from $ 4 per transaction to $ 1 per transaction
Source - Profit.co
OKR Example: Manufacturing
Objective
Be a benchmark in Manufacturing Efficiencies
Key Results
Reduce Production Downtime from 2 Days to 12 hours
Achieve Waste Reduction Target of 20%
Improve Rejection Rate from 20% to 5%
OKR Example: Retail
Objective
Be a hero branch
Key Results
Increase Average Transaction Size from $200 to $300
Improve Customer Retention Rate from 45% to 60%
Achieve Perfect Order Rate of 90%
OKR Example: Digital Media
Objective
Be the core engine for revenue growth
Key Results
Increase Average Click Through Rate to 5.5%
Reduce Cost Per Conversion by 20%
Increase Follower Acquisition Rate by 20%
OKR Example: Energy
Objective
Create record efficiencies in Energy production & consumption
Key Results
Improve Consumption Rate by 20%
Reduce Cost of Production by 40%
Reduce Downtime Rate from 20% to 5%
OKR Example: Tech Start-up
Objective
Leap frog our start-up
Key Results
Reduce Burn Rate by 50%
Increase NPS from 45 to 65
Achieve Revenue Growth Rate of 100%
OKR Example: Consulting
Objective
Create a profitable consulting business
Key Results
Improve Utilisation Rate by 20%
Improve Repeat Business Rate from 20% to 60%
Achieve Net Margin of 60%
OKR Example: Fin-Tech
Objective
Double the growth this year
Key Results
Improve Net Profit Per Customer from $400 to $800
Increase Life Time Value from $20,000 to $40,000
Reduce number Inactive Accounts from 2m to 1m
OKR Example: Education
Objective
Be the top education provider in the country
Key Results
Increase the average Graduation Rate from 75% to 95%
Move the Global Ranking from 78 to top 10
Improve Quality of Education Score from 70% to 90%
OKR Example: IT enabled Services
Objective
Build a world class call centre
Key Results
Increase Net Promoter Score from 45 to 70
Reduce Customer Acquisition Cost from $7 to $3
Improve Staff Utilization Rate by 25%
OKR Example: NBFC
Objective
Become the most profitable NBFC in the region
Key Results
Increase RoA to RoE Ratio from 5% to 20%
Reduce OPEX (as % of AUM) by 30%
Gross NPA Reduction to 1%
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