OKR Examples
When looking to set OKRs, it’s natural to want examples to ignite the thought process or simply compare yours to OKR Examples.
Sales
Objective
Win in new markets.
Key Results
Achieve Net Sales of $12 Mn
Improve the Cross Sell Ratio by 15%
Average Revenue $275 per Unit Sold
Marketing
Objective
Be the brand leader in the category.
Key Results
Increase Share of Market from 25% to 40%
Improve Top of Mind from 40% to 65%
Reduce Cost of Customer Acquisition by 10%
Finance
Objective
Make our company most profitable, ever.
Key Results
Improve Margin from 35% to 45%
Reduce Operating Expense Ratio from 80% to 70%
Decrease COC (Cost of Capital) by 10%
Chief of Staff
Objective
Make OKRs adoption simple and results orientated
Key Results
100% OKRs are being planned before the start of each Quarter
100% Software queries are resolved within 24 Hours
100% Adherence to Cadence Review Schedule
Digital Marketing
Objective
To Transform how digital marketing is done in the industry.
Key Results
Improve Return on Advertising Spends (RoAS) by 45%
Improve Average Time to Conversion from 12 Days to 2 Days
Reduce Cost Per Lead from $10 to $2
IT
Objective
To provide the most stable and profitable IT support.
Key Results
Reduce Server Downtime from 12 Hours to 3 Hours
Grow IT ROI from 20% to 35%
Improve IT Costs to Revenue Ratio by 25%
Procurement
Objective
Provide the most productive procurement solutions to our company.
Key Results
Improve Supplier Availability from 75% to 100%
Reduce Partner Defect Rate from 20% to 5%
Reduce PO Cycle Time from 30 Days to 2 Days
Supply Chain
Objective
Become the industry leader in Supply Chain & Logistics.
Key Results
Reduce Shipping Time from 7 Days to 1 Day
Improve Inventory Turnover Ratio from 5 to 8
Increase Order Accuracy from 85% to 95%
R&D
Objective
Win the R&D 100 Award this year.
Key Results
Reduce Carbon Footprint by 50%
Use green technology for 75% of all products
Reduce time to market from 90 Days to 30 Days
Legal
Objective
Be the role model Legal function across the industry
Key Results
Reduce cost per litigation by 50%
Achieve a score of 90% on Legallense
Reduce Vendor Contract Time from 30 Days to 7 Days
Product
Objective
Be the most loved/used app on the planet.
Key Results
Increase Registered Users from 100m to 150m
Improve Monthly Active Users from 90m to 120m
Reduce App Crashes to 2%
Customer Success
Objective
Provide a world class customer experience
Key Results
Improve NPS from 60 to 70
Reduce First Time Resolution from 2 Days to 10 mins
Improve Customer Effort Score from 4 to 7
Engineering
Objective
Provide the most efficient & effective engineering solutions to teams
Key Results
Improve Development Cycle Time from 90 Days to 30 Days
Reduce bugs / line of code by 80%
Reduce Development Cost by 40%
User Interface (UI)
Objective
To create user-friendly interfaces that 'wow' our customers
Key Results
Improve NPS from 65 to 75
Improve System Usability Score from 68 to 80
Reduce Error Rate in Tasks by 50%
Startup
Objective
Create a winning platform
Key Results
Reduce Burn Rate from 2X to 1X
Achieve Growth Rate of 150%
Improve Lead Velocity Rate from 20% to 55%
Corporate HR
Objective
To be the employer of choice in the given industry.
Key Results
Improve Employee Engagement Score from 75% to 85%
Increase Employee Retention Rate from 45% to 70%
Achieve Diversity Ratio (M:F) of 50:50
OKR Example: Emp. Engagement
Objective
To create the most engaged workforce in the industry
Key Results
Improve Employee NPS from 6 to 8
100% OKR Implementation across all teams
Reduce Average Voluntary Employee Attrition from 20% to 5%
OKR Example: DE&I
Objective
Win the CODiE Award for Best Diversity and Inclusion Team
Key Results
Achieve 50% Diversity from Monitored Group at Leadership Level
Achieve 1:1 Ratio for Rewards for Monitored Members vs. Non-Monitored Members
Annual Target of 100% Training & Development Opportunities provided to Diverse Monitored groups
OKR Example: Onboarding
Objective
Create a robust employee induction program within the company
Key Results
New Employee Onboarding Score to improve from 80% to 90%
Reduce Early Life Attrition (first 90 Days) from 30% to 5%
Improve Time to Productivity from 30 Days to 15 Days
OKR Example: Talent Acquisition
Objective
To create ‘best-in-class hiring system’ in the industry
Key Results
Improve Time to Fill from 90 Days to 45 Days
Improve Quality of Hire from 65% to 80%
Reduce Cost per hire from USD 2000 to USD 500
MVP
Objective
Launch a successful MVP
Key Results
have 100 weekly active users
Achieve a NPS score above 40
Gain 5 paid customers
Design (UX)
Objective
Reduce the number of UX issues found in production
Key Results
At least 20 design tests are run every month
UX issues represent fewer than 10% of new bug reports
Enroll 100 users to our early-access program
Dev Ops
Objective
Improve the sprint planning process
Key Results
Have acceptance criteria defined for at least 90% of the stories in the backlog
Size the backlog items at least 3 days before sprint planning
Achieve the Sprint Goal confidence voting of at least 4
IT Security
Objective
Improve efficiency of vulnerability assessment process
Key Results
Decrease the number of undetected intrusion attempts within a given period from 2% to 0%
Reduce the number of unidentified devices on a network at any point of time from 5 to 0
Reduce the number of spoofing attacks – IP Address Spoofing, DNS Spoofing, HTTPS Spoofing – from 200 to 10 per day
Telecom Sector
Objective
Expand 5G Coverage across the country
Key Results
Increase network speed from 6 Gbps to 10 Gbps (9Gbps to 18 Gbps)
Increase the number of 5G cellular base station from 20 to 40
Achieve high band 5G coverage of 100 million people
Healthcare
Objective
Increase hospital operational efficiency
Key Results
Increase Average bed occupancy rate from 70% to 80%.
Maintain Gross profit margin at 35%
Increase Medical equipment utilization rate from 80% to 90%
Source: Profit
Insurance
Objective
Improve customer retention
Key Results
Decrease the policy lapse ratio from 27% to 10%
Decrease average customer churn rate from 8% to 4%
Invite 50 long term clients to a customer appreciation dinner
Banking
Objective
Improve Branch Performance
Key Results
Maintain average transactions processed per teller hour work at 10
Maintain average retail branch lobby wait time at no more than 5 minutes
Decrease cost per teller transaction from $ 4 per transaction to $ 1 per transaction
Source: Profit
Manufacturing
Objective
Be a benchmark in Manufacturing Efficiencies
Key Results
Reduce Production Downtime from 2 Days to 12 hours
Achieve Waste Reduction Target of 20%
Improve Rejection Rate from 20% to 5%
Retail
Objective
Be a hero branch
Key Results
Increase Average Transaction Size from $200 to $300
Improve Customer Retention Rate from 45% to 60%
Achieve Perfect Order Rate of 90%
Digital Media
Objective
Be the core engine for revenue growth
Key Results
Increase Average Click Through Rate to 5.5%
Reduce Cost Per Conversion by 20%
Increase Follower Acquisition Rate by 20%
Energy
Objective
Create record efficiencies in Energy production & consumption
Key Results
Improve Consumption Rate by 20%
Reduce Cost of Production by 40%
Reduce Downtime Rate from 20% to 5%
Tech Start-up
Objective
Leap frog our start-up
Key Results
Reduce Burn Rate by 50%
Increase NPS from 45 to 65
Achieve Revenue Growth Rate of 100%
Consulting
Objective
Create a profitable consulting business
Key Results
Improve Utilisation Rate by 20%
Improve Repeat Business Rate from 20% to 60%
Achieve Net Margin of 60%
Fin-Tech
Objective
Double the growth this year
Key Results
Improve Net Profit Per Customer from $400 to $800
Increase Life Time Value from $20,000 to $40,000
Reduce number Inactive Accounts from 2m to 1m
Education
Objective
Be the top education provider in the country
Key Results
Increase the average Graduation Rate from 75% to 95%
Move the Global Ranking from 78 to top 10
Improve Quality of Education Score from 70% to 90%
IT enabled Services
Objective
Build a world class call centre
Key Results
Increase Net Promoter Score from 45 to 70
Reduce Customer Acquisition Cost from $7 to $3
Improve Staff Utilization Rate by 25%
NBFC
Objective
Become the most profitable NBFC in the region
Key Results
Increase RoA to RoE Ratio from 5% to 20%
Reduce OPEX (as % of AUM) by 30%
Gross NPA Reduction to 1%
OKR Software Marketplace
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