40 OKR Examples and How to Write Them

Objective: Increase Sales Revenue.
Key Results
Achieve a 20% increase in monthly sales revenue by the end of the quarter
Increase the average deal size by 15% by the end of the year
Reduce the sales cycle time by 10% by the end of the quarter

Objective: Improve Supply Chain Efficiency.
Key Results
Reduce supply chain lead time by 20% by the end of the quarter by improving inventory management and optimizing supplier relationships
Achieve a 15% reduction in logistics costs by the end of the year by optimizing transportation routes and renegotiating shipping contracts
Increase supply chain transparency by implementing a new tracking system by the end of the year, enabling real-time tracking and traceability

Objective: Increase Digital Presence.
Key Results
Increase website traffic by 30% by the end of the quarter through targeted SEO and content marketing efforts
Achieve a 20% increase in social media engagement by the end of the year through organic and paid campaigns
Generate 25% more leads through digital channels by the end of the quarter by improving lead capture forms and optimizing landing pages

Objective: Ensure Legal Compliance.
Key Results
Conduct a compliance audit by the end of the quarter to identify and address any potential legal risks
Ensure that all employees complete annual legal training by the end of the year, resulting in increased awareness of legal issues
Achieve a 95% success rate in resolving legal disputes by the end of the year through effective negotiation and dispute resolution

Objective: Improve Financial Performance.
Key Results
Achieve a 10% increase in net profit margin by the end of the year
Reduce the average accounts receivable aging by 5 days by the end of the quarter
Increase the return on investment (ROI) by 15% by the end of the year

Objective: Launch a Successful Product.
Key Results
Launch the product within the specified timeline and budget, resulting in no delay or budget overruns
Receive positive customer feedback and ratings with at least a 4.5 out of 5-star rating on average by the end of the quarter
Achieve a minimum of 50,000 downloads or users within the first month of launch by executing effective marketing and outreach campaigns

Objective: Innovate and Develop New Products.
Key Results
Launch at least two new products by the end of the year, resulting in a 10% increase in revenue
Conduct market research and identify at least three new product ideas by the end of the quarter
Increase the number of patents filed by 20% by the end of the year, resulting in increased intellectual property protection

Objective: Improve Software Quality.
Key Results
Improve code quality by reducing the number of bugs reported by 20% by the end of the quarter
Increase test coverage by 30% by the end of the year to ensure that new features are thoroughly tested and ready for release
Implement a new code review process by the end of the quarter to ensure that code is reviewed thoroughly before being merged

Objective: Achieve Sustainable Growth.
Key Results
Acquire 10,000 new users by the end of the quarter through targeted marketing campaigns and referrals
Launch at least one new product feature or enhancement by the end of the quarter to improve the user experience and increase retention
Hire at least three new employees by the end of the quarter to support growth and development

Objective: Increase Employee Engagement
Key Results
Increase the overall employee engagement score by 10% on the annual employee survey through targeted action plans and initiatives
Implement a new manager training program by the end of the quarter to improve leadership skills and employee-manager relationships
Launch at least one new employee engagement initiative by the end of the quarter, such as a wellness program, recognition program, or team-building event

Objective: Improve Employee Onboarding.
Key Results
Increase new hire retention rate by 20% by the end of the year through targeted improvements to the onboarding process
Develop and implement a new onboarding program by the end of the quarter to ensure new hires receive consistent and comprehensive training
Reduce the time-to-productivity by 25% by the end of the year through improved training and support during the onboarding process

Objective: Launch Minimum Viable Product (MVP).
Key Results
Develop and test at least three MVP prototypes by the end of the quarter to identify the most viable solution
Launch MVP in the market by the end of the quarter to gather feedback from early adopters and validate product-market fit
Achieve at least 1000 active users by the end of the quarter through targeted marketing and user acquisition strategies

Objective: Improve DevOps Efficiency.
Key Results
Reduce deployment time by 50% by the end of the quarter through process improvements and automation
Increase deployment frequency by 20% by the end of the quarter through improvements in testing and quality assurance
Implement at least two new DevOps tools or technologies by the end of the quarter to improve efficiency and automation

Objective: Increase Customer Retention.
Key Results
Improve customer churn rate by 20% by the end of the year through targeted improvements to customer experience and engagement
Increase customer satisfaction scores by 15% by the end of the quarter through improvements in customer service and communication
Launch at least two new loyalty programs by the end of the quarter to increase customer engagement and retention

Objective: Improve Customer Experience and Retention.
Key Results
Increase customer satisfaction scores by 15% by the end of the year through targeted improvements to customer service and communication
Launch at least two new customer engagement programs by the end of the quarter to increase customer retention and loyalty
Increase online self-service usage by 20% by the end of the quarter through improvements in website design, user experience, and digital marketing efforts

Objective: Improve Product Quality and Efficiency.
Key Results
Increase product quality ratings by 10% by the end of the year through targeted improvements in production processes and quality control
Reduce production cycle time by 15% by the end of the quarter through investments in new manufacturing technologies and process improvements
Develop and implement at least two new production efficiency programs by the end of the year to improve production efficiency and reduce costs

Objective: Increase Digital Media Engagement.
Key Results
Increase social media followers by 20% by the end of the quarter through targeted marketing and outreach efforts
Increase website traffic by 25% by the end of the year through targeted content creation and search engine optimization (SEO) efforts
Increase email newsletter subscribers by 15% by the end of the quarter through targeted email marketing campaigns

Objective: Launch New Product Successfully.
Key Results
Develop and launch a minimum viable product (MVP) by the end of the quarter to test the product’s feasibility and receive user feedback
Secure at least 100 beta testers for the MVP by the end of the month through targeted outreach and marketing efforts
Achieve at least 90% user satisfaction ratings for the MVP by the end of the quarter through ongoing monitoring and proactive feedback

Objective: Increase Customer Acquisition and Engagement.
Key Results
Increase the number of new customer sign-ups by 20% by the end of the quarter through targeted marketing campaigns and referral programs
Increase the number of daily active users (DAUs) by 15% by the end of the quarter through targeted user engagement campaigns and product improvements
Improve the user retention rate by 10% by the end of the quarter through targeted communication and engagement strategies

Objective: Increase Construction Project Efficiency.
Key Results
Increase the number of projects completed on time by 20% by the end of the quarter through improved project planning and management
Reduce project costs by 10% by the end of the quarter through effective resource management and process improvements
Increase customer satisfaction ratings to 95% by the end of the quarter through effective communication and timely project delivery

Objective: Increase Brand Awareness.
Key Results
Increase website traffic by 30% by the end of the quarter
Generate 20% more leads from social media by the end of the year
Increase email open rate by 15% by the end of the quarter

Objective: Enhance Organizational Efficiency and Effectiveness.
Key Results
Develop and implement a new performance management system by the end of the quarter, resulting in a 10% increase in employee productivity
Conduct a comprehensive review of the company’s operating expenses by the end of the quarter, resulting in a 5% reduction in expenses
Create a talent development program for high-potential employees by the end of the year, resulting in a 15% increase in employee retention

Objective: Optimize Procurement Process.
Key Results
Reduce procurement lead time by 20% by the end of the quarter by streamlining the procurement process and improving supplier management
Improve procurement compliance by implementing a new procurement policy by the end of the quarter
Implement a procurement automation tool by the end of the year to improve efficiency and reduce manual errors

Objective: Improve IT Infrastructure.
Key Results
Upgrade server hardware and software to improve system uptime by 20% by the end of the year
Implement a new cybersecurity protocol by the end of the quarter to reduce the risk of data breaches by 25%
Reduce the number of IT support tickets by 15% by the end of the quarter by improving user training and self-help resources

Objective: Improve Customer Satisfaction.
Key Results
Increase customer satisfaction score (CSAT) by 10% by the end of the year through better communication and support
Achieve a 95% customer retention rate by the end of the year through proactive account management and customer outreach
Reduce the average response time for customer support requests by 30% by the end of the quarter through improved workflows and processes

Objective: Develop and Retain Top Talent.
Key Results
Increase employee retention rate by 10% by the end of the year through effective talent management practices
Implement a new employee onboarding program by the end of the quarter to improve the employee experience and reduce turnover
Conduct at least two employee engagement surveys by the end of the year to identify areas for improvement and implement necessary changes

Objective: Improve User Interface (UI) Design.
Key Results
Increase user engagement by 20% by the end of the quarter through better UI design and user experience (UX) improvements
Implement a new UI style guide by the end of the quarter to ensure consistency across all products and platforms
Improve accessibility by ensuring that the product is compliant with WCAG 2.1 Level AA standards by the end of the year

Objective: Improve Diversity, Equity and Inclusion (DE&I) in the Workplace.
Key Results
Conduct a pay equity analysis by the end of the quarter to identify and address any pay disparities across different demographics
Increase the percentage of underrepresented groups in the company’s workforce by 10% by the end of the year through targeted recruiting efforts
Develop and implement a new diversity and inclusion training program by the end of the quarter to ensure that all employees are educated on DE&I topics

Objective: Build a Strong Talent Pipeline.
Key Results
Reduce the time-to-hire by 25% by the end of the year through streamlining the hiring process and improving candidate experience
Implement a new employee referral program by the end of the quarter to leverage the network of current employees and increase employee engagement
Increase the number of qualified candidates in the talent pipeline by 50% by the end of the quarter through targeted sourcing and recruitment strategies

Objective: Improve User Experience (UX).
Key Results
Increase user satisfaction score by 15% on the annual user survey through targeted improvements to the user interface and user experience
Conduct at least two usability testing sessions by the end of the quarter to identify pain points and areas for improvement in the user journey
Launch at least one new feature or enhancement by the end of the quarter to improve the user experience and increase user engagement

Objective: Strengthen IT Security.
Key Results
Achieve 100% compliance with industry security standards by the end of the year, such as ISO 27001 or NIST Cybersecurity Framework
Conduct at least two security risk assessments by the end of the quarter to identify vulnerabilities and develop mitigation strategies
Implement a new security awareness training program for all employees by the end of the quarter to improve overall security posture

Objective: Improve Healthcare Quality.
Key Results
Increase patient satisfaction scores by 20% by the end of the year through targeted improvements to patient experience and communication
Reduce patient wait times by 30% by the end of the year through improved scheduling and operational efficiency
Implement a new telemedicine program by the end of the quarter to improve access to care and increase patient engagement

Objective: Improve Customer Experience.
Key Results
Increase customer satisfaction scores by 15% by the end of the year through targeted improvements to customer service and digital banking channels
Implement at least two new digital banking features by the end of the quarter to improve self-service options and customer convenience
Reduce average call wait times by 25% by the end of the quarter through process improvements and staffing adjustments

Objective: Increase Sales and Revenue
Key Results
Increase overall sales by 10% by the end of the year through targeted marketing and promotional campaigns
Increase online sales by 20% by the end of the quarter through improvements in website design, user experience, and digital marketing efforts
Launch at least two new product lines by the end of the year to expand the customer base and increase salesct Order Rate of 90%

Objective: Increase Energy Efficiency.
Key Results
Reduce energy consumption by 10% by the end of the year through targeted improvements in energy-efficient technologies and practices
Increase renewable energy usage by 15% by the end of the quarter through investments in renewable energy sources and technologies
Develop and implement at least two new energy management programs by the end of the year to improve energy efficiency and reduce costs

Objective: Increase Consulting Revenue.
Key Results
Increase revenue from consulting services by 20% by the end of the year through targeted marketing and sales efforts
Increase the number of new consulting clients by 15% by the end of the quarter through targeted outreach and networking
Develop and implement at least two new consulting service offerings by the end of the year to expand the company’s service portfolio

Objective: Increase Student Success.
Key Results
Increase graduation rates by 10% by the end of the academic year through targeted academic support programs and student success initiatives
Increase student retention rates by 15% by the end of the semester through targeted student engagement and retention initiatives
Improve student satisfaction ratings by at least 90% by the end of the year through ongoing monitoring and proactive feedback

Objective: Increase Loan Portfolio.
Key Results
Increase loan disbursements by 15% by the end of the quarter through targeted marketing and outreach efforts
Increase the number of loan applications received by 20% by the end of the quarter through targeted marketing and outreach efforts
Maintain a minimum credit score of 700 for all loan applicants to ensure a high-quality loan portfolio

Objective: Improve Service Delivery Efficiency.
Key Results
Increase the number of tickets resolved on the first call by 15% by the end of the quarter through process improvements and employee training
Reduce the average ticket resolution time by 20% by the end of the quarter through process improvements and automation
Improve customer satisfaction ratings to 95% by the end of the quarter through effective communication and service delivery

Objective: Increase brand awareness to reach more customers.
Key Results
Get 1000 registrations through 10 PR conferences in Q1
Enlist in 5 PR conferences in Q1
Collaborate with 15 influencers to promote new service offering to 20 people