How to create a well-balanced OKR- (Banner (Landscape))

How to create a well balanced OKR?

#Efficiency (how quickly) and Effectiveness (how well) are 2 polarized parameters that every #business or #team need to grapple with. We usually end up compromising one for the other. The trick is to manage a fine balance in order to win. While working on crafting empowering #OKRs, here is an example of a balanced OKR.


Objective: Create the most amazing customer experience.
(Note the inspiration, ambition, and the qualitative nature of the objective at hand.)

Key Result 1: Net Promoter Score increases from 60 to 65 in Q1.

Key Result 2: 20% Customers have repeat purchase in Q1.

Key Result 3: Cost of Customer Service is < 30% of revenue in Q1.


Note: KR1 & KR2 are measures that may give you great results. However, at what cost? Hence, adding ‘Cost of Customer Service’ as the third metric ensures sanity through balance.

No products in the cart.