OBJECTIVES

• Objectives answer the question – where do you want to go? what do we want to achieve?
•  Ambitious, qualitative, exciting, directional and actionable by the team or individual.
•  Objectives can be Committed or Aspirational and start with action verbs.
•  Objectives can be set for a year and then for every quarter.
•  There are no more than 3 to 5 Objectives for a year or a quarter.
•  Objectives could revolve around core factors like Customer, Performance, Revenue, Engagement or Growth.

KEY RESULTS

• Key results answer the question – how will we measure our success? how do we know we are getting there?
•  Key Results are quantitative, measurable and difficult but not impossible.
•  Key results can be attached to both Committed as well as Aspirational Objectives.
•  They are KPIs with targets and contain measures that are time-bound.
•  There are no more than 3 to 5 KRs for each objective.
•  KRs can be monetary, people based, progress based, percentage based, grade based, or stage/phase based.

INITIATIVES

• Initiatives answer the question – what do we do to get there?
•  Initiatives are activities that you undertake that is necessary to achieve a Key Result.
•  They are within your circle of influence.
•  You need at least 1 initiative for each Key Result.