All you need to know about ESG and how to launch it using OKRs.

Spotlight – BRSR Framework in India.

WHAT IS ESG?

Environmental, Social, and Governance (ESG) criteria are a set of standards for a company’s behavior used by socially conscious investors to screen potential investments. Environmental criteria consider how a company safeguards the environment, including corporate policies addressing climate change, for example. Social criteria examine how it manages relationships with employees, suppliers, customers, and the communities where it operates. Governance deals with a company’s leadership, executive pay, audits, internal controls, and shareholder rights.

ESG – THE GENESIS

ESG got popular after the release of the 2005 UN-sponsored report, The Global Compact, which highlighted that embedding ESG into capital markets would lead to better societal outcomes. The UN, following this, developed the Principles for Responsible Investment (PRI) to be the standard for global asset manager and asset owner groups to contribute to a sustainable global financial system. The number of signatories to the PRI has grown from 63 (in 2006) with US$6.5 trillion assets under management (AUM) to over 3,800 signatories with US$121 trillion AUM. While public companies have established intensive ESG programs, ESG is also gaining importance with businesses of all sizes.

HOW DOES ESG CREATE VALUE?

1. and access to larger market canvas globally. 
2. Better Bottom-Line Management: Cost reductions across various facets of the organization be it manpower, machine, material, money or time.
3. Reduction in Legal / Regulatory Ramifications: better compliances reduce wastages and unnecessary expenses.
4. Better Financials: Enhanced investment returns by better allocating capital for the long term (example: more sustainable plant and equipment). Avoid investments that may not pay off because of longer-term environmental issues.

1. Higher Throughput: Companies that perform well in their ESG initiatives also tend toward strong financial performance, with better investment value and higher returns. According to the Harvard Business Review, “…90% of 200 studies analyzed conclude that good ESG standards lower the cost of capital; 88% show that good ESG practices result in better operational performance; and 80% show that stock price performance is positively correlated with good sustainability practices.”
2. Enhanced Investor Relations: Organizations with ESG strategies are becoming more and more attractive to investors. A higher GRESB (Global Real Estate Sustainability Benchmark) score, for example, creates a stronger case for investment than companies with lower performance, and especially over those who eschew ESG altogether. The GRESB Score is an overall measure of ESG performance – represented as a percentage (100 percent maximum). Your GRESB Score gives you quantitative insight into your ESG performance in absolute terms, over time and against your peers.

TOP CHALLENGES IN ESG IMPLEMENTATION

1. Finding the apt ESG Framework

A big challenge in implementing an ESG program is the evolving ESG-rating methodologies. With ESG being an immature field, rating agencies are making frequent changes to their ESG-rating methodologies. Add to that, the fact that ESG Frameworks are seldom standard, as they vary based on region or country, the type of body using the ESG framework or simply the industry you may be associated with.

While different companies combine multiple frameworks in different ways, here is a helpful way to think about how to approach them: 

• SASB tells companies what ESG factors they should measure/report on, to investors.
• GRI tells companies how to measure and report on those metrics.
• CDP is an accompanying framework specifically for carbon, water, and forest related reporting.
• Science Based Targets are an accompanying framework specifically for Net-Zero standards.
• The UN Global Compact helps companies set targets to report on, that are in line with the SDGs. 
• The B Impact Assessment helps companies identify all the ways they can improve CSR performance (not limited to ESG).

Given below is a list of globally most oft-use frameworks in chronological order. These frameworks are used by nearly three quarters of all companies using ESG frameworks world over.

1. Measuring and Tracking Performance

ESG principles have historically lacked common definitions and metrics. To complicate the challenge even more, many ESG issues span organizational functions and departments. Take for example the ‘E’ of ESG. Being a good environmental steward means different things for different organizations and industries, and the information used for tracking and measurement — a company’s carbon footprint, for example — might be scattered across different parts of the organization, all using different systems of data collection. Such complexities make it difficult for organizations to chart progress, identify and act on red flags, and meet the reporting policies.

1. Accessing Governance Data and Insights:

The foundations of a strong ESG program are built on data. Data-rich organizations operate more efficiently, more decisively and with greater foresight than their peers — and this is particularly true in a complex, evolving area like ESG. An organization that can fully integrate ESG into corporate strategy, with a symbiotic relationship between day-to-day business and ESG goals, will find itself in a much stronger position than its peers. 

That being said, current corporate governance codes and guidelines are scattered across disparate sources and data across metrics is not centralized in any format as of today.

1. Transparency of Benchmarks and Indexes.

With SASB, TCFD, GRI and beyond, the proliferating array of ESG acronyms and frameworks have left much confusion and ‘analysis paralysis’ in their wake. Without standardized metrics, it’s difficult for investors to evaluate companies.

1. Culture Change

When it comes to implementing ESG factors into an organization and value chain, it is not just about the tools used to measure effectiveness – employee mentality and values matter too. Patrick Fetzer, president and CEO, Castolin Eutectic argues, “Employees make decisions every day. You can put a lot of policies in place, but you cannot make each of these decisions yourself, and you cannot check them all the time. This is where culture comes in.”

“Integration of ongoing, real-time data is key to meeting ESG commitments. Just 9% of surveyed companies are actively using software that supports data collection, analysis, and reporting on ESG.”

Senior members at the top must lead by example, maintaining a high-value company culture through being transparent about the company’s goals, needs, policies and ESG mission. Employees, customers, and stakeholders need to understand what the company stands for and why sustainability plays a vital role within company efforts. The more employees understand about ESG benefits and importance, the more they can help to drive the companies’ sustainability mission and goals.

1. Forming Sustainable Partnerships

ESG is a huge factor to monitor, specifically for larger organizations. Many companies cannot supervise or measure their sustainable activities daily. When it comes to ESG, organizations cannot fix the E, S or G aspects on their own. This is where partnerships become key. Unless businesses are in constant contact with both suppliers and clients within their supply and value chain, they can never know their exact ESG targets. To gain a better understanding as well as visibility of the involved ESG factors, organizations, agencies, employees, stakeholders, and investors need to collaborate and establish an enhanced communication channel for open and honest conversations. By joining forces, businesses can achieve the targeted ESG factors and commit to long-term sustainability goals that can be realized.

STEPS TO IMPLEMENT ESG 

ESG is beyond just intentions. It’s about creating a robust plan that achieves value-based results. It should be an inside-out approach that goes beyond just ticking boxes. Building an ESG program helps you in creating sustained outcomes that drive value and fuel growth, whilst strengthening our environment and societies.

Step 0: Levelling & Buy-In

Proper education is the key to kick-starting any ESG initiative within an organization. This requires getting the key stakeholders to not only understand the nuances of ESG but also creating a sense of purpose in the company to see the value of integrating ESG into business. Getting buy-in and clarity is the foremost and most germane element in this journey.

Step 1: Assess Current Reality

Each industry has unique ESG factors, some with higher material issues than others. For a garments manufacturing company, water will be the foremost factor to consider while for an IT company on the other hand, social aspects such as privacy and data security will be more material than environmental factors. This is referred to as a Materiality Assessment.

For a large conglomerate, each business may have its own ESG considerations and even within each business, each function may have their own material factors to work on. For an FMCG company, for instance, the plant and supply chain may look at carbon footprint while the legal function may be more focused on corporate governance and regulatory issues.

Furthermore, conducting a benchmarking exercise into the assessment is also a good way to gather information on the ESG maturity of competitors and analyse industry challenges, opportunities, and best-practices related to ESG.

Step 2: Prioritising & Baselining

Following the Materiality Assessment, you will now be in a better position to prioritise which ESG factors are critical based on your company’s overall purpose & vision, strategic imperatives and, the type of industry and company you run.

This will help you achieve 3 outcomes:

1. The Top priorities within your Materiality Assessment.
2. Baseline scores on those top priorities.
3. The choice of ESG framework you need to use to use that would be most apt for your business and industry and how you want to report your metrics and progress.

Step 3: ESG Framework Decision

How will a new sustainability reporting plan apply to your overall portfolio? How will you monitor progress and reach goals? What are your preferred benchmarking standards and how will you meet them? How will you ensure compliance with regulatory changes? What reporting to government agencies is required?

Case in Point: Landscape of ESG In India

Companies based in India, for example, are bound by the Business Responsibility and Sustainability Report (BRSR) guidelines regulated by SEBI. As per SEBI’s circular dated 10 May 2021, entities already preparing and disclosing sustainability reports based on internationally accepted reporting frameworks (such as GRI, SASB, TCFD) may cross-refer to disclosures made under these frameworks. The reporting questionnaire is divided into three sections:

Section A: General disclosures.

The section contains details of the listed entity; products/services; operations; employees; holding, subsidiary and associate companies (including joint ventures); CSR; transparency and disclosure compliances.

The PICK chart is a powerful tool that helps with prioritisation. The illustration explains how one can carefully pick focus areas within the ESG mandate, once the Materiality Assessment is complete.

Section B: Management and process disclosures. 

It contains questions related to policy and management processes, governance, leadership and oversight. 

Section C: Principle-wise performance disclosures 

Companies are required to report upon KPIs in alignment with the nine principles of the NGRBC. The section classifies KPIs into two sub-categories that companies are required to report upon:

1. Essential indicators (mandatory): KPIs include data on training programmes conducted, environmental data on energy, emissions, water and waste, social impact generated by the company, etc.

2. Leadership indicators (optional): Companies are expected to comply with these indicators for better accountability and responsible purpose. Some of the KPIs include data on life cycle assessments (LCAs), details on conflict management policy, additional data on biodiversity, breakup of energy consumption, Scope 3 emissions and supply chain disclosures.

Step 4: Using OKRs to Launch ESG Program

For the uninitiated, OKRs (Objectives & Key Results) are a goal setting and execution framework that was first introduced by Andy Grove at Intel in the 1970s. Google, later in 1999, started using OKRs with John Doerr’s recommendation. 

OKRs today are being used by both technology and non-tech companies globally. In the last few years several start ups have taken to Learning about OKRs as a de-facto framework for goal setting. 

Since OKRs are an open-source framework, it allows for myriad ways in which it can be applied to businesses. Some organizations bring OKRs across the company while others choose OKRs for certain factions within the organization. Using OKRs for ESG transformation within your organization is another way to make the power of OKRs work for you. 

Being clear about the organizational purpose and strategy is the starting point for using OKRs. With the same yardstick, one could argue that clarity on the ESG strategy and priorities will pave way for your ESG related OKRs. Without this clarity, your ESG related OKRs may not see the light of day.

But, why use OKRs for ESG Transformation?
OKRs are meant for an organization and its people to focus on what’s priority. These priorities stem from the strategic intent of the organization.

Being clear about why ESG and why OKRs is germane to the process. Once this clarity sets in, OKRs help you with creating Annual and subsequently quarter cycle OKRs that you may choose as your ESG priorities. This helps you in converting your ESG agenda in outcome-based actions. Many ESG programs fail or become slow to start because leaders and employees may not know where to begin or whether resources are being used in concerted ways.

OKRs are required to be transparent which allows a clear line of sight for everyone across the board. Through this transparency, one can see enhanced communication (feedback & feedforward) and collaboration running within and between teams.

OKRs are also quite powerful in helping teams create an outcome-based mindset. What this means is moving focus from just activities and bringing more focus on outcome and results before jumping into initiatives.

Step 5: Pivot & Promote Continually

One of the most useful super-powers of OKRs comes with its quarterly cycle approach. This gives agility to any goal and allows for continuous calibration based on regular changes within and outside the organization. However, rigor and discipline in reviewing on a regular and frequent basis provides the cornerstone challenge in this process (as well as an opportunity).

It is, ergo, important that the ESG goals are regularly reviewed, initiatives adding up to these ESG related OKRs are regularly and frequently reviewed (at least once every 15 days) and course corrections and pivots are done in a feedforward stance instead of feedback stance.

OKRs as a process allows for implementation excellence. This means, even larger seemingly daunting goals can be achieved in a concerted manner. Since OKRs are transparent, this kind of visibility can provide context to portfolio-wide

performance, it can also foster a sense of accountability with owners/sponsors of the ESG Goals. It also helps in driving buy-in and engagement from key stakeholders.

And finally, your performance needs to be benchmarked against others within the industry and with various standards prescribed by your chosen framework. Choosing the right platform is key.

Promoting and communicating your progress is key to garner the necessary goodwill and branding you wish you create for your organization. This means asking yourself several questions:

• Who is my audience?
• What metrics do I wish to communicate? What metrics do I wish to keep private?
• What’s the reporting process going to be like?
• Where will I communicate this? What media and platforms do I want to announce my progress on?
• What format will I use?

It’s important to note that manual data collection can get cumbersome and is prone to errors. This can impact your brand image as well. Choosing the right software and automation systems will ease out on repetitive data collection work and reduce errors. 
Finally, creating a culture of celebrating successes and learning from failures is the bedrock of successful implementation. Only when the people feel involved and included in the purpose (the why), will they be able to add value to the What & the How of your ESG program.

References & Acknowledgements 

• Principles for Responsible Investment (2021), “About the PRI,” PRI, accessed (14.02.2022) at: https://www.unpri.org/about-us/about-the-pri
• Environmental, Social, and Governance (ESG) Criteria, Investopedia, https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp 
• Five ways that ESG creates value: Getting your environmental, social, and governance (ESG) proposition right links to higher value creation. Here’s why. by Witold Henisz, Tim Koller, and Robin Nuttall, McKinsey Quarterly.
• Morrow et al. (2017)
• The Comprehensive Business Case for Sustainability. Tensie Whelan, Carly Fink, Harvard Business Review. October 2016. https://hbr.org/2016/10/thecomprehensive-business-case-for-sustainability 
• The No. 1 ESG challenge organizations face: Data, World Economic Forum: https://www.weforum.org/agenda/2021/10/no-1-esg-challenge-data-environmental-social-governance-reporting   
• ESG 2022: Top 6 ESG Issues for Companies to Tackle, Giles Newman, https://www.navex.com/blog/article/esg-2022-top-6-esg-issues-for-companies-to-tackle/ 
• ESG & Sustainability: Top ESG Challenges for Companies to Tackle in 2022,  Published on May 18, 2022, https://www.sganalytics.com/blog/esg-sustainability-top-esg-challenges-for-companies-to-tackle/ 
• Top ESG Reporting Frameworks, Explained, Alexandra Nemeth, Senior Manager, Content Marketing & Storytelling at MovingWorlds, https://blog.movingworlds.org/top-esg-reporting-frameworks-explained/ 
• Business Responsibility and Sustainability Report: An attempt to mainstream ESG, July 2021, PwC: https://www.pwc.in/assets/pdfs/consulting/esg/business-responsibility-and-sustainability-report.pdf 
• ESG reporting and its framework in India, Saurav Kumar – Partner, INDUSLAW, Rohit Ambast – Partner, INDUSLAW, Shreya Chaturvedi – Partner, INDUSLAW, https://www.legal500.com/developments/thought-leadership/esg-reporting-and-its-framework-in-india/